Morgan Blue

PRODUCT RANGE
Bicycle Maintenance
About Morgan Blue
Morgan Blue is perhaps best known for being a brand used by a large number of pro tour teams. The history of the company is closely intertwined with pro racing. Nick Vandecauter, former mechanic at the Lotto team, asked ‘Morgan Oils’ to produce oil for the team bikes in 1994. The firm developed several types of oils and started sponsoring the Belgian Lotto and French Casino team.

Soon after Morgan Oils developed a chain cleaner which, when certain additives had been, er, added, the degreaser turned blue, leading to the Morgan Blue nickname. Over the years the range of maintenance products grew and in 2005 was joined by the massage products. By 2012, Morgan Blue had 38 maintenance and 16 massage products in its ample product portfolio. This year the company has moved to Jabbeke (from Kruishoutem) to double capacity.

Sponsorship of pro teams has grown alongside the range – more than 80 per cent of the chains and 40 per cent of the legs in the World Tour peloton circle are Morgan Blue oiled.
PRODUCT TYPES
Bicycle Maintenance